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TrueProfit
Works across every platform, not locked to one store

Know exactly how much you actually made.

Most tools show gross revenue. TrueProfit subtracts taxes, shipping, refunds, ad spend, processing fees, COGS and every other cost, then gives you one number: your real take-home profit.

Start for freeSee pricing
No credit card to start Bank-grade security Works on every platform
trueprofit.ca/dashboard

Net profit (your true take-home)

$8,420

Margin 34.4% · 182 transactions

Revenue

$24,500

Expenses

$16,080

Net

$8,420

Revenue vs expenses

Every cost, subtracted automatically

Ad spendShippingRefundsProcessing feesPlatform feesCOGSTaxesSoftwarePayrollChargebacksPackagingSubscriptionsAd spendShippingRefundsProcessing feesPlatform feesCOGSTaxesSoftwarePayrollChargebacksPackagingSubscriptions
0%

Avg. profit sellers were overestimating

0

Cost types subtracted automatically

0s

To set up your first business

0

Number that actually matters

We built TrueProfit because we were tired of celebrating a big revenue month, then wondering where it all went. Gross numbers feel good. They do not pay the bills. So we made one tool that subtracts every real cost and shows the only number that matters: what you actually keep.
The TrueProfit team · Why we are building this
  • No credit card to start
  • Cancel anytime
  • Export your data anytime
  • Set up in under a minute

Revenue lies. Profit tells the truth.

The same month, two very different stories. Here's what TrueProfit reveals once every cost is accounted for.

What most tools show

$0

“Revenue” looks great, means little.

The real number

What you actually keep

$0

34.4% margin, after all 9 cost types.

A peek inside

The dashboard you'll see on day one. Your real numbers, not vanity metrics. Switch the period and give it a tilt.

trueprofit.ca/dashboard

Net profit (your true take-home)

$8,420

Margin 34.4% · 182 transactions

Revenue

$24,500

Expenses

$16,080

Net

$8,420

Revenue vs expenses Revenue Expenses

Run your own numbers

Drag the sliders and watch your real take-home profit, margin, and cost breakdown update live. This is the math TrueProfit does for you automatically.

$32,000
$11,000
$5,200
$2,600
$4,200

Your real take-home profit

$9,000/mo

$23,000 in costs on $32,000 revenue

Margin
28.1%
Return on ad spend
6.2x
ROI on costs
39%
  • Cost of goods$11,000
  • Ad spend$5,200
  • Fees & shipping$2,600
  • Software, payroll, other$4,200
  • Take-home$9,000

Built for anyone who sells something

However you make money, TrueProfit shows what you actually keep.

E-commerce sellers

Shopify, Amazon, Etsy — see take-home after fees, shipping, refunds and COGS, not just gross sales.

Creators & makers

Track product costs, platform cuts and ad spend so you know which products actually pay.

Agencies & freelancers

Run each client as its own business and see real margin per engagement, not blended averages.

DTC & ad-driven brands

Watch ad spend against revenue in real time and catch campaigns that quietly erase your profit.

Everything you need to see the real number

Powerful where it counts, simple everywhere else.

The Truth Screen

One dashboard that subtracts every real cost and shows your actual take-home profit in real time.

Every expense, categorized

Taxes, shipping, refunds, ad spend, processing fees, COGS, software, payroll, pre-built and customizable.

Complete transaction log

Search, filter, tag, and edit every entry. Nothing hidden, nothing rounded away.

CSV import

Bring in months of sales and expenses in seconds. Auto-platform imports coming soon.

Multiple businesses

Run every store or client under one login and switch between them instantly.

Secure by design

Bank-grade auth, row-level access control, and validated inputs on every request.

Why not just a spreadsheet?

Spreadsheets break the moment you grow. Accounting apps bury the one number you care about. TrueProfit was built to answer it.

How TrueProfit compares with spreadsheets and accounting apps
How you track profitSpreadsheetsAccounting apps
RecommendedTrueProfit
Your real take-home, at a glanceThe one number that matters, front and center.
Every cost subtracted for youTaxes, shipping, refunds, fees, ad spend, COGS.
Built for sellers, not accountantsNo ledgers. No jargon. Just your profit.
No formulas, no bookkeepingNothing to wire up and nothing to break.
AI spots what drains your profitSee thin margins and fee creep before they hurt.
Every business under one loginSwitch between stores and clients instantly.
Set up in under a minuteAdd your numbers and see the truth right away.

One question, answered better than both. See your real profit free.

Up and running in minutes

1

Add your income & costs

Enter them manually or import a CSV. Pick from pre-built categories or make your own.

2

See your real profit

Every expense is subtracted automatically. Your true take-home shows front and center.

3

Act on the insights

TrueProfit flags thin margins, runaway ad spend and fee drains, so you know what to fix.

Sell anywhere. See it all in one place.

TrueProfit isn't locked to one store. Add income and expenses by hand or CSV today. Automatic sync with the platforms you sell on is on the roadmap.

NowCSV import
NowManual entry
SoonShopify
SoonAmazon
SoonStripe
SoonEtsy
SoonWooCommerce
NowAnywhere else

The moments it was built for

A few situations where the real number tells a different story than the top line.

Ad-driven brand
“The campaign looked like a winner.”
Revenue was up, so the ads felt worth it. Subtract the ad spend, platform fees and refunds and the real margin was razor thin. That is exactly the gap TrueProfit puts in front of you.

Illustrative example

Multi-store seller
“One store was carrying the other.”
Blended totals hid it. Run each business on its own and the loser shows up fast, so you can cut it or fix it before it drains the rest.

Illustrative example

Freelancer
“Busy months were not the best months.”
More projects did not mean more profit once software, fees and taxes came out. Real margin per client told a very different story than the invoices did.

Illustrative example

Your numbers, locked down

Financial data deserves real protection. Here is how we keep yours private and in your hands.

Bank-grade authentication

Sign-in is handled by a dedicated identity provider with MFA support, not a password table we rolled ourselves.

Your data is isolated

Row-level access control means you only ever see your own businesses. No shared views, no leaks between accounts.

Encrypted in transit

Every request runs over HTTPS with HSTS, and receipts sit behind short-lived signed links only you can open.

We never sell your data

No ad networks, no data brokers, no reselling. Your numbers are yours and stay that way.

Export anytime

Download your transactions to CSV and generate a clean P&L whenever you want. No lock-in, ever.

Validated on every request

Inputs are checked server-side before anything is saved, so your records stay clean and trustworthy.

Simple, honest pricing

Start free, upgrade when you grow. Switch to annual and get two months free.

Free

Everything you need to see your real profit on one business.

$0

Free forever

  • 1 business
  • 100 transactions / mo
  • 2 team members
  • CSV import
  • Basic P&L
  • AI assistant (8 msgs/min)
Start free
Most popular

Pro

For growing sellers who want the full picture, no limits.

$19/mo

Billed monthly

  • 3 businesses
  • Unlimited transactions
  • 10 team members
  • 3 integrations
  • Full reports + PDF
  • Receipt uploads
  • Faster AI (20 msgs/min)
Start free trial

Business

For agencies and multi-store owners running everything at once.

$49/mo

Billed monthly

  • Unlimited businesses
  • Unlimited team members
  • Unlimited integrations
  • Bank & finance sync (coming soon)
  • Scheduled email reports
  • API access
  • Fastest AI (40 msgs/min)
  • Everything in Pro
Start free trial

No credit card to start. Cancel anytime. Your data stays yours.

Frequently asked questions

How is this different from my accounting software?

Most tools show revenue and lump expenses together. TrueProfit is built around one question: what did you actually keep? It subtracts every real cost (ad spend, fees, shipping, refunds, COGS, taxes) to show your true take-home profit in real time.

Does it work with Shopify, Amazon, Stripe, etc.?

TrueProfit is platform-agnostic, so it works no matter where you sell. You can add income and expenses manually or import a CSV today; automatic platform sync (Shopify, Stripe and more) is on the roadmap.

Do I need a credit card to start?

No. The Free plan lets you set up a business and start tracking right away. You only add payment details if you choose to upgrade to Pro or Business.

Can I track more than one business?

Yes. Run multiple stores or clients under one login and switch between them instantly. Free includes one business; paid plans add more.

Is my financial data secure?

Yes. Every account is protected by secure authentication, your data is isolated so you only ever see your own businesses, and receipts are stored privately behind short-lived signed links.

Can I export my data?

Anytime. Export your transactions to CSV, and generate a clean Profit & Loss report you can print or save as a PDF to hand to your accountant. Your data is always yours.

Can my accountant or team see it?

Yes. Invite team members to a business with role-based access, so your accountant or bookkeeper can view the numbers and reports without touching anything they shouldn't.

Does it work on my phone or tablet?

Fully. TrueProfit is a responsive web app that works in any mobile browser, and you can install it to your home screen for an app-like experience. No app store needed.

Can I set budgets and get warnings?

Yes. Set a monthly budget on any expense category and TrueProfit tracks spend against it, flagging categories that are near or over their limit right on your dashboard.

What currencies do you support?

Each business has its own currency, formatted correctly throughout the app and in reports, so international sellers and multi-entity owners see the right symbols everywhere.

Can I connect my bank or payment accounts?

Automatic bank and finance sync is coming soon on the Business plan — securely link your bank, card and payout accounts so income and expenses import themselves, no CSV needed. Until then, CSV import brings in months of history in seconds.

Stop guessing. See your real profit.

Set up your first business in under a minute. No credit card required to start. Upgrade only when you grow.

Start for freeCompare plans